This panel examined what music video commissioners, labels and artists want from directors in the current music landscape. The proliferation of media platforms means there is a a constant demand for more and captivating moving images to promote music. But what are labels and artists really looking for? And what are music fans responding to?
We asked our industry panel how they go about finding new directors, choosing which ideas to go with, and how open they are to innovative ideas.
Find out more about our panellists.