The first panel session of the day – Smack My Pitch Up – looked at how to create treatments that win the job. Directors Johnny and Jake from Youth Hymns, joined Forever’s Sasha Nixon, OB Management’s Sam Davey, Warner Music’s Sam Seager, director Davis Silis and moderator, Julia Frost.
How can VR technology be used effectively in music videos was one of the questions tackled by the first panel after lunch, led by LBB Online’s Laura Swinton. She was joined by RWD’s Solomon Rogers, Marshmallow Laser Feast’s Mike Jones, Rushes’ Chris McKeeman and from WildVreenmd, Steye Hallema.
Tim Mulligan from MIDiA led into the Power of Music Video panel with analysis of research into the habits of YouTube users. Radar Music Video’s Caroline Bottomley led UKF’s Matt Dicks and Kobalt’s Matt Riley through a discussion on how this data can inform the creative process, and ultimately help creators to monitise their work.
Thom Trigger from Rushes led the panel on post production. Directors Ninian Doff and Vania Heymann joined Ruffian’s Christopher Watson-Wood and MPC’s Kai Van Beers to discuss the post techniques used in their recent videos.
The final session of the day – Question Time, moderated by Creative Review’s Eliza Williams – saw Roisin Murphy join the panel. Partizan’s Sing J Lee added a director’s perspective, alongside My Accomplice’s Jamie Clark. Atlantic Records commissioner Dan Curwin, and Virgin EMI’s director of video James Hackett completed the panel.